Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

13 December 2016

Recap 2016: Advertising to Baby Boomers

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The year began with folks playing games with our brains: 06 January 2016 Brain Games: Hocus-Pocus Hyperbole Looks like a not-so-bright com...
29 November 2016

Digital Ad Shenanigans: The Academic Edition

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Not too long ago: 03 October 2016 Digital Ad Shenanigans It’s been a bad week or so for online advertising foolishness and chicanery. No b...
04 November 2016

Even More Some of The News That’s Fit to Print

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Good evening, Mr. and Mrs. Marketing from continent to continent and satellite to server and all the ships at sea. Let's go to press … ...
14 October 2016

Tweeters & Zoomers & An Ugly ‘Ism’

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Twitter is teetering: Twitter Shares Plunge, as Suitors Appear to Lose Interest By Yoree Koh (WSJ) Twitter Inc.’s shares plunged 12% on M...
07 October 2016

Zoomer Media/ZoomerU Presentation in Toronto

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Last week I was in Toronto at  ZoomerPlex , a city square of TV production facilities, radio stations, magazine headquarters, and site of an...
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