Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

26 August 2016

Double-Feature: Entrepreneurs & Spending Power

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Shorts & Trailers Retailers should focus on aging baby boomers, not millennials, as profit centers What is Ultralight Aging™? Too old...
26 July 2016

Television Still Shining

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Long time Ad Guru Steve Hall isn’t really flabbergasted: OMG! The Internet STILL Hasn't Killed TV! Despite what the advertising indus...
07 July 2016

More Some of the News That’s Fit to Print

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Good evening, Mr. and Mrs. Marketing from continent to continent and satellite to server and all the ships at sea. Let's go to press … ...
13 June 2016

Some of the news that’s fit to print.

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Good evening, Mr. and Mrs. Marketing from continent to continent and satellite to server and all the ships at sea. Let's go to press … ...
19 April 2016

Big Mags Roll Out Big Guns. Again.

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Another fusillade, a volley of déjà vus. And it’s sort of like being in The Twilight Zone , or if that reference is too antediluvian for yo...
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