Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

13 June 2016

Some of the news that’s fit to print.

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Good evening, Mr. and Mrs. Marketing from continent to continent and satellite to server and all the ships at sea. Let's go to press … ...
19 April 2016

Big Mags Roll Out Big Guns. Again.

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Another fusillade, a volley of déjà vus. And it’s sort of like being in The Twilight Zone , or if that reference is too antediluvian for yo...
30 March 2016

Convoluted Simplicity & An Age-Friendly Marketing App

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Marketing Guru Dick Stroud has some great takes on a video and article – both about tackling simplicity in tech design: Tuesday, March 29...
28 March 2016

Advertising In The Aging Society: The Foreword, The Interview

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Preceding Post: 21 February 2016 Published: Advertising in the Aging Society by Prieler, Kohlbacher While composing the Afterword for Adv...
21 February 2016

Published: Advertising in the Aging Society by Prieler, Kohlbacher

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In 2007 I was recruited to pen a chapter for The Silver Market Phenomenon Edited By Florian Kohlbacher and Cornelius Herstatt: 04 Septemb...
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