Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

30 March 2016

Convoluted Simplicity & An Age-Friendly Marketing App

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Marketing Guru Dick Stroud has some great takes on a video and article – both about tackling simplicity in tech design: Tuesday, March 29...
28 March 2016

Advertising In The Aging Society: The Foreword, The Interview

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Preceding Post: 21 February 2016 Published: Advertising in the Aging Society by Prieler, Kohlbacher While composing the Afterword for Adv...
21 February 2016

Published: Advertising in the Aging Society by Prieler, Kohlbacher

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In 2007 I was recruited to pen a chapter for The Silver Market Phenomenon Edited By Florian Kohlbacher and Cornelius Herstatt: 04 Septemb...
06 January 2016

Brain Games: Hocus-Pocus Hyperbole

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Looks like a not-so-bright company hawking a make-me-bright online game is in non-virtual hot water: Lumosity fined millions for making fa...
29 December 2015

Recap 2015: Advertising to Baby Boomers

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We began the year with Yours Truly apologizing for my myopic take on Facebook, followed by much crowing about my prescient take on Facebook:...
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