Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

21 February 2016

Published: Advertising in the Aging Society by Prieler, Kohlbacher

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In 2007 I was recruited to pen a chapter for The Silver Market Phenomenon Edited By Florian Kohlbacher and Cornelius Herstatt: 04 Septemb...
06 January 2016

Brain Games: Hocus-Pocus Hyperbole

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Looks like a not-so-bright company hawking a make-me-bright online game is in non-virtual hot water: Lumosity fined millions for making fa...
29 December 2015

Recap 2015: Advertising to Baby Boomers

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We began the year with Yours Truly apologizing for my myopic take on Facebook, followed by much crowing about my prescient take on Facebook:...
10 December 2015

The AMA, Those Pharma Ads, and My Thinking Cap

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Only a handful of posts ago I had fun poking fun at all those DTC ads: 25 June 2015 Looking great, but we’re very ill. … Most of the time ...
16 November 2015

The Déjà Vu No New News

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It’s always a treat to get up, make some coffee, open the newspaper (pixels or pulp) and read nothing new. Even that shticky opening sente...
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