Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

22 September 2015

Marketing Miscellanea

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Traipsing every which way today… Baby Boomers Not Fans of Mobile Ads September 21, 2015 … Baby Boomers have solid smartphone adoption, at ...
02 September 2015

Baby Boomers & Houses

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Lots of news services are writing about Baby Boomers & Housing & Retirement. This makes for  good copy, but not new copy. New Seni...
19 August 2015

Folks Are Still Reading My 2005 Book

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That’s probably not true but it certainly seems as if they are. Or, the specter of NostraChuckus , famed Soothsayer and advertising gadfl...
22 July 2015

The Ugly, The Bad and The Good

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The Ugly No surprises with the recent shakeup at Twitter: Will Dick Costolo's Twitter Keep Disappointing Investors? Peter Cohan, Forbes...
25 June 2015

Looking great, but we’re very ill.

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Last week I wrote an Afterword for a book to be published by Palgrave Macmillan. It’s about advertising to the 50+ market in Japan. One sub...
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