Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

25 June 2015

Looking great, but we’re very ill.

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Last week I wrote an Afterword for a book to be published by Palgrave Macmillan. It’s about advertising to the 50+ market in Japan. One sub...

Looking great, but we’re very ill.

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Last week I wrote an Afterword for a book to be published by Palgrave Macmillan. It’s about advertising to the 50+ market in Japan. One sub...
26 May 2015

Business & Brains

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Just updating slews of previous posts. As the old saying doesn’t go, everything new is old again : Why all over 50s sh...
05 May 2015

Sounds Vaguely Familiar…

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A handful of familiars:   Boomers Flock to Niche Retirement Communities by Daniel Bortz Stargazers, equestrians, and hippies find like-min...
17 April 2015

Barbara Strauch: 1951-2015

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Barbara Strauch, 63, Science and Health Editor at The Times and Author, Dies … In 2010, Ms. Strauch published “The Secret Life of the Grown...
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