Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

17 April 2015

Barbara Strauch: 1951-2015

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Barbara Strauch, 63, Science and Health Editor at The Times and Author, Dies … In 2010, Ms. Strauch published “The Secret Life of the Grown...
09 April 2015

Chasing the grey yen

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The Economist has a good piece about marketing to the 50+: Chasing the grey yen Japanese firms have wisdom to hand down about selling to ...
19 March 2015

Folks Catching Up

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It’s not a race.  If it is, I’ve been slogging around the track for 12 years.  Slogging and blogging. I didn’t think it would take this long...
23 February 2015

Boomers & Millennials & Everyone Else & Advertising

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Jim Gilmartin , a gentleman I’ve been reading with pleasure for years, has a new piece on MediaPost : Want To Connect With Baby Boomers? B...
06 February 2015

Ameriprise Demolishes Picket Fence

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I’ve been following Ameriprise’s stumbling and pandering advertising for over nine years: Invoking "The Sixties" (2005) Ameripr...
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