Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

23 February 2015

Boomers & Millennials & Everyone Else & Advertising

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Jim Gilmartin , a gentleman I’ve been reading with pleasure for years, has a new piece on MediaPost : Want To Connect With Baby Boomers? B...
06 February 2015

Ameriprise Demolishes Picket Fence

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I’ve been following Ameriprise’s stumbling and pandering advertising for over nine years: Invoking "The Sixties" (2005) Ameripr...
14 January 2015

I was right about Facebook. I was wrong about Facebook.

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Sometimes you’re wrong for the right reasons.  Sometimes you’re right for the wrong reasons.  Sometimes you’re a bit of both. Years ago I ...
23 December 2014

2014

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Time to wrap it up. And what better gift can I give than saving you hundreds of millions of dollars? What’s the real value of social media...
05 December 2014

Inventing The Tablet

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My previous scribbling about Tablets: 11 September 2014 A Simpler Tablet? …  Tablets are getting cheaper.  One major manufacturer will soo...
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