Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

18 November 2014

The No New News News

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It’s always a treat to get up, make some coffee, open the newspaper (pixels or pulp) and read nothing new. Even that shticky opening senten...
17 October 2014

JC Penney: The Store For Everyone

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Brick & Mortar and catalogue of yore now online retailer JC Penney is grooming a new CEO: J.C. Penney Seeks Home Depot Treatment Unde...
30 September 2014

Social Media: A Sliver Of The Bigger Picture

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Jonathan Salem Baskin for Forbes reports from Social Media Week : You Attended Social Media Week And Didn't Even Know It Or maybe h...
11 September 2014

A Simpler Tablet?

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AARP is touting a simple-to-use tablet: AARP ANNOUNCES REALPAD … the nation’s largest advocate for 76 million baby boomers, today announce...
18 August 2014

Those Advertising Surveys

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In my ethereal quest for the best info on advertising and baby boomers (outside of this blog, of course), I often stumble upon surveys. Eve...
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