Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

30 September 2014

Social Media: A Sliver Of The Bigger Picture

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Jonathan Salem Baskin for Forbes reports from Social Media Week : You Attended Social Media Week And Didn't Even Know It Or maybe h...
11 September 2014

A Simpler Tablet?

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AARP is touting a simple-to-use tablet: AARP ANNOUNCES REALPAD … the nation’s largest advocate for 76 million baby boomers, today announce...
18 August 2014

Those Advertising Surveys

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In my ethereal quest for the best info on advertising and baby boomers (outside of this blog, of course), I often stumble upon surveys. Eve...
11 August 2014

How America is Watching TV

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Koeppel Direct has put up a juicy infographic about our TV watching habits.  It’s too big for this tiny blog, so here’s a link: How Americ...
23 July 2014

Leaked: P&G Reconsiders Incontinence

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Procter & Gamble Co. plotting expansion of its Always brand that would include adult diapers By Dan Monk “Procter & Gamble is very ...
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