Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

18 August 2014

Those Advertising Surveys

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In my ethereal quest for the best info on advertising and baby boomers (outside of this blog, of course), I often stumble upon surveys. Eve...
11 August 2014

How America is Watching TV

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Koeppel Direct has put up a juicy infographic about our TV watching habits.  It’s too big for this tiny blog, so here’s a link: How Americ...
23 July 2014

Leaked: P&G Reconsiders Incontinence

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Procter & Gamble Co. plotting expansion of its Always brand that would include adult diapers By Dan Monk “Procter & Gamble is very ...
09 July 2014

Miscellany: Sex, Travel, Tech

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It’s too hot to concentrate.  I’ll be going every which way with this post, trying to stay cool by moving around. I wrote a piece about sex...
27 June 2014

Good To See The Young’uns Catching Up

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Yahoo Wants You to Linger (on the Ads, Too) By Vindu Goel, New York Times … Marissa Mayer, the chief executive, has decided that one way to...
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