Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

23 July 2014

Leaked: P&G Reconsiders Incontinence

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Procter & Gamble Co. plotting expansion of its Always brand that would include adult diapers By Dan Monk “Procter & Gamble is very ...
09 July 2014

Miscellany: Sex, Travel, Tech

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It’s too hot to concentrate.  I’ll be going every which way with this post, trying to stay cool by moving around. I wrote a piece about sex...
27 June 2014

Good To See The Young’uns Catching Up

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Yahoo Wants You to Linger (on the Ads, Too) By Vindu Goel, New York Times … Marissa Mayer, the chief executive, has decided that one way to...
03 June 2014

A Few New Tech Products

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On The Huffington Post (where I also blog ), writer Pamela Poole has a savvy take on a handful of new tech products featured and/or inspir...
29 May 2014

Nine Years Later: NostraChuckus Prophesy Come True

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NostraChuckus , famed Soothsayer and advertising gadfly who’s been startling the world for years with his mundane prognostications , has aga...
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