Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

27 June 2014

Good To See The Young’uns Catching Up

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Yahoo Wants You to Linger (on the Ads, Too) By Vindu Goel, New York Times … Marissa Mayer, the chief executive, has decided that one way to...
03 June 2014

A Few New Tech Products

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On The Huffington Post (where I also blog ), writer Pamela Poole has a savvy take on a handful of new tech products featured and/or inspir...
29 May 2014

Nine Years Later: NostraChuckus Prophesy Come True

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NostraChuckus , famed Soothsayer and advertising gadfly who’s been startling the world for years with his mundane prognostications , has aga...
16 May 2014

The Age Premium

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Are companies finally catching on?  The New York Times seems to think so: The Age Premium: Retaining Older Workers By Steven Greenhouse … ...
05 May 2014

Ageism Raises Its Techie Head

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This post is a cheat. You’re getting a one-for-two deal. I’m merely sending you to my blog on The Huffington Post : Ageism Raises Its Tech...
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