Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

29 May 2014

Nine Years Later: NostraChuckus Prophesy Come True

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NostraChuckus , famed Soothsayer and advertising gadfly who’s been startling the world for years with his mundane prognostications , has aga...
16 May 2014

The Age Premium

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Are companies finally catching on?  The New York Times seems to think so: The Age Premium: Retaining Older Workers By Steven Greenhouse … ...
05 May 2014

Ageism Raises Its Techie Head

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This post is a cheat. You’re getting a one-for-two deal. I’m merely sending you to my blog on The Huffington Post : Ageism Raises Its Tech...
23 April 2014

Housing and Baby Boomers

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From my book Advertising to Baby Boomers ©2005: Chapter Four: Give Boomers Room for Choices ….When developing or molding a community for ...
16 April 2014

Marketing to PrimeTime Women

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Great move by my publishers – releasing an updated paperback edition of Marti Barletta ’s Marketing to PrimeTime Women : In a new executi...
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