Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

23 April 2014

Housing and Baby Boomers

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From my book Advertising to Baby Boomers ©2005: Chapter Four: Give Boomers Room for Choices ….When developing or molding a community for ...
16 April 2014

Marketing to PrimeTime Women

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Great move by my publishers – releasing an updated paperback edition of Marti Barletta ’s Marketing to PrimeTime Women : In a new executi...
08 April 2014

Older Adults Sold On Entrepreneurship

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Good story on NPR : Never Too Late: More Older Adults Sold On Entrepreneurship by Ina Jaffe If you've ever been driven to rage and des...
25 March 2014

Product Videos

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Thanks to @creatingresults for tweeting this: 73% of Consumers More Likely to Make a Purchase After Watching a Video A new survey reveals...
20 March 2014

Age UK Advert

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Just saw this. Excellent: Watch Age UK's new cinema ad, encouraging everyone to embrace ageing and seize the day. The advert features a...
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