Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

25 March 2014

Product Videos

›
Thanks to @creatingresults for tweeting this: 73% of Consumers More Likely to Make a Purchase After Watching a Video A new survey reveals...
20 March 2014

Age UK Advert

›
Just saw this. Excellent: Watch Age UK's new cinema ad, encouraging everyone to embrace ageing and seize the day. The advert features a...
17 March 2014

Native Advertising is having a bad week.

›
What You Think You Know About the Web Is Wrong by Tony Haile Myth 3: Native advertising is the savior of publishing On a typical article tw...
06 March 2014

The Déjà Vu No New News News

›
It’s always a treat to get up, make some coffee, open the newspaper (pixels or pulp) and read nothing new : Why Boomers Are More Likely T...
28 February 2014

Creative Alliances

›
I’m tired. No real post here.  I have an excuse. Shingles . What a treat to be a member of a non-exclusive Over-Sixty Club of Post-Chicken ...
‹
›
Home
View web version

Blog Post Collections

▼
Powered by Blogger.