Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

31 January 2014

Brains

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I’ve already declared this The Year of Fashion , so that’s that. Too late to drape the annum in a new cloak. In January 2010 I declared it ...
20 January 2014

Television Repeats

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Not only the shows… Marketing gurus and Great Seers of The Mundane and The Obvious iterate ad nauseam.  The repetition doesn’t annoy me.  ...
08 January 2014

The Year of Fashion

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For some reason, everyone’s talking about clothes and accoutrements.  Maybe it’s time for people fifty and beyond to dress appropriately – m...
23 December 2013

Soon On The Shelf: 2013

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Let’s begin with the last post of last year: 18 December 2012 Until next year (if it happens)… Like The Mayans, NostraChuckus unleashes p...
12 December 2013

In The News: 10th Anniversary

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This is a long post all about me. Ten years ago this Saturday I was featured in a newspaper article about baby boomers.  It was the first t...
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