Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

23 December 2013

Soon On The Shelf: 2013

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Let’s begin with the last post of last year: 18 December 2012 Until next year (if it happens)… Like The Mayans, NostraChuckus unleashes p...
12 December 2013

In The News: 10th Anniversary

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This is a long post all about me. Ten years ago this Saturday I was featured in a newspaper article about baby boomers.  It was the first t...
05 December 2013

Unpacking Black Friday, Cyber Monday

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I lied. It’s impossible to unpack them, what with all the hype, razzle-dazzle stats, misinformation. If you read much of the nonsense on th...
26 November 2013

GrandBoomers Redux

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Since it’s that time of year again, with Black Friday and Cyber Monday and just going out shopping any ol’ time and/or flopping on the cou...
18 November 2013

A Mishmash of Topics

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ADD or multitasking? Whatever it is, you’re getting a mishmash of topics: The newsonomics of the surprisingly persistent appeal of newspri...
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