Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

25 October 2013

$10,000 of Free Marketing Down Under

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Gill Walker & the folks at Evergreen Marketing in Australia are offering $10,000 of their services for free: Celebrate our 10th Birt...
22 October 2013

A few TV spots.

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CMOs/Ad Agencies are sort of getting the message. Not that they quite know what to do with it after getting it, but efforts are being made. ...
14 October 2013

Carmakers should be marketing their hybrids to…

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Big surprise: Carmakers should be marketing their hybrids to … baby boomers Car companies have long pitched their rides to the young, but ...
03 October 2013

Facebook And Twitter Do Almost Nothing To Drive Sales

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The same day the previous post was tossed up, I read this: Facebook And Twitter Do Almost Nothing To Drive Sales by Ashley Lutz … "W...
25 September 2013

You have read this on the web, so believe it.

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Famed Soothsayer and advertising gadfly NostraChuckus has been startling the world for years with his mundane prognostications. You have re...
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