Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

28 August 2013

Tablets & The Magic of Muggles

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Whenever immersed in fantasy-drenched fiction you sustain the illusion that there are no illusions.  Everything is real. But sometimes thin...
13 August 2013

Week Old No News News

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I didn’t get around to blogging about some no news news when it wasn’t news a week or so ago.  Now is as late a time as any: Top retail pr...
07 August 2013

Branding Baguettes

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A New York Times piece for all folks in Advertising-Marketing-PR: French Dining Staple Is Losing Its Place at the Table By ELAINE SCIOLIN...
30 July 2013

Purple Clover.

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Not sure what this place is yet.  Let’s just say it’s germinating: Purple Clover. An Ad Age article doesn’t tell us much: BermanBraun A...
24 July 2013

Freshening Up Common Sense

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I often invoke alter-ego NostraChuckus and his Crystal Ball of Common Sense when stumbling upon musty stuff revamped for the umpteenth time...
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