Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

30 July 2013

Purple Clover.

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Not sure what this place is yet.  Let’s just say it’s germinating: Purple Clover. An Ad Age article doesn’t tell us much: BermanBraun A...
24 July 2013

Freshening Up Common Sense

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I often invoke alter-ego NostraChuckus and his Crystal Ball of Common Sense when stumbling upon musty stuff revamped for the umpteenth time...
19 July 2013

Do PR outfits vet press releases anymore?

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The Press Release Parade marches on and on.  Parades from the past: 28 July 2011 The Press Release Parade I’m on the list. That doesn’t ma...
08 July 2013

A Dwelling Deluge

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At least in the press, both print and pixel: Retiring Baby Boomers Create Housing Boomtowns by Shanthi Bharatwaj Baby boomers -- those bor...
25 June 2013

Nielsen Leftovers

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Nothing fresh from Nielsen, but I’ll warm it up so we can have a bland snack: The Me Generation Meets Generation Me From their money to th...
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