Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

25 June 2013

Nielsen Leftovers

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Nothing fresh from Nielsen, but I’ll warm it up so we can have a bland snack: The Me Generation Meets Generation Me From their money to th...
20 June 2013

Windows 8 Redux

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NostraChuckus , Renowned Seer of The Mundane and The Obvious, has startled the world again with his pedestrian prognostications: 01 Januar...
13 June 2013

Are you model material?

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From Rebecca Nappi of The Spokesman Review : Are you model material? Advertisers see growing markets for boomers in fashion, acting … Boo...
10 June 2013

New Editor-in-Chief at AARP Magazine

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A blog post collection from a few months ago: AARP Is All New Redux AARP is ‘rebranding’ itself for the umpteenth time ... One of those p...
03 June 2013

The No News News News

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It’s always a treat to get up, make some coffee, open the newspaper (pixels or pulp) and read nothing new: Study: Older drivers more likel...
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