Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

29 May 2013

Intergenerational Teams A Strength

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L’Oreal Canada is picking up on the zeitgeist: L’Oreal Canada considers inter-generational teams a strength The company focuses on recrui...
23 May 2013

Kiplinger Catches Up

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The Press Release Parade Marches On .  Today leading the band is a PR firm representing Kiplinger : Hi Chuck, Every day, about 8,000 baby-...
21 May 2013

Tramping Through The Ether

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I’m on the hunt, digging around, stuffing my pockets – but can’t unearth that one big blog-worthy story.  Pixels gathered: Why are baby bo...
14 May 2013

Mature Marketing Association

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It’s not all austerity and economic upheaval across the pond.  There are some folks promoting optimistic, practical approaches for sparking ...
06 May 2013

Donna Highfill: Making Incontinence Cool

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Over on Huffington , Donna Highfill pens a funny, trenchant piece about advertising/marketing incontinence products: Making Incontinence ...
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