Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

29 April 2013

My post this week was written by The Ad Contrarian.

›
I was just about to put paws to keyboard and expose this exposé: IAB to Rally Industry Against Bogus Publishers and Bots By Mike Shields T...
18 April 2013

We’re hot again.

›
For almost a month I’ve been on a Large Org Rampage , ignoring all late-breaking stories.  My news aggregator is clogged.  It needs a cleans...
10 April 2013

AARP Is All New Redux: Part IV (Entrepreneurs, VCs & Health Tech)

›
In 2005 I wrote Advertising to Baby Boomers .  Knowing a big chunk of the readers would be entrepreneurial Boomers and another chunk would b...
02 April 2013

AARP Is All New Redux: Part III (The Magazine)

›
There is a slow overhaul of AARP Magazine going on, no doubt for the better. While not privy to the changes, I do know that Myrna Blyth , ...
27 March 2013

AARP Is All New Redux: Part II

›
Part I for reference: 21 March 2013 AARP Is All New Redux: Part I AARP is ‘rebranding’ itself for the umpteenth time. More from Joop Koop...
‹
›
Home
View web version

Blog Post Collections

▼
Powered by Blogger.