Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

27 March 2013

AARP Is All New Redux: Part II

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Part I for reference: 21 March 2013 AARP Is All New Redux: Part I AARP is ‘rebranding’ itself for the umpteenth time. More from Joop Koop...
21 March 2013

AARP Is All New Redux: Part I

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AARP is ‘rebranding’ itself for the umpteenth time. There’s a thinly-veiled chapter in my book ©2005 about the organization and its B2B/B2...
13 March 2013

They watch your shows anyway. Part II

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It’s a slow news week, especially when The New York Times poses such a moldy query: Why Don’t Advertisers Care About Me Anymore? Every a...
04 March 2013

Wrap Rage Redux

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Dick Stroud unpacks the latest in insufferable packaging: Packaging - a design nightmare …As consumers do battle to get their hands on th...
25 February 2013

Warby Parker

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I lost my glasses.     There is cosmic permission, for I’m sixty-two.  No worry about Alzheimer's, only my driving.  I stopped by the ...
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