Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

25 February 2013

Warby Parker

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I lost my glasses.     There is cosmic permission, for I’m sixty-two.  No worry about Alzheimer's, only my driving.  I stopped by the ...
19 February 2013

A Stroll Down Memory Lane

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Funny how odd little items you come across trigger remembrances of things past.  Odder still is how often they show up as news : More Baby...
11 February 2013

Generations Beat Online

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Finally, there is easy access to Generations Beat Online , a newsletter that for years was knotty to link to: Generations Beat Online E-Ne...
04 February 2013

The Sounds of Capitalism

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It’s the day after the 2013 Super Bowl, and this advertising gadfly isn’t going to give you an in-between turnovers play-by-play. A book I ...
28 January 2013

Marketing to the Ageing Consumer

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New book, a good one: Marketing to the Ageing Consumer The Secrets to Building an Age-Friendly Business By Dick Stroud and Kim Walker As ...
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