Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

28 January 2013

Marketing to the Ageing Consumer

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New book, a good one: Marketing to the Ageing Consumer The Secrets to Building an Age-Friendly Business By Dick Stroud and Kim Walker As ...
21 January 2013

A Guide for the Perplexed

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Even a lowly advertising creative-author-consultant-speaker-gadfly can’t always keep up with everything said about him on the web. Somethin...
14 January 2013

Tablets Redux

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NostraChuckus , that famed Soothsayer and advertising gadfly who’s been startling the world for years with his mundane prognostications, som...
07 January 2013

Tablets

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Moses and the pharmaceutical industry once had exclusive dibs on this word.  Nowadays, tablet commonly refers to a specific type of compute...
01 January 2013

Windows 8

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It’s now my desktop OS.  I also have a Windows Phone that’s almost an 8 – and from what the geek press tells me I’m impatiently waiting fo...
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