Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

18 December 2012

Until next year (if it happens)…

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I thought it’d be a smart move to get my last post of the year in before the end of the world in a few days. Making predictions for 2013 –...
12 December 2012

The strongest drive is not sex or greed.

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My Xmas Card from British Subject Reg Starkey : Scroll a few : Reg Starkey has been writing copy since the Dead Sea was only poorly. F...
07 December 2012

What is Digital Advertising?

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I wanted to follow my previous post by posing a tongue-in-cheek question: What is Digital Advertising?   I’ll do that in a scroll or two.  ...
27 November 2012

Black Friday, Cyber Monday Surpass One Billion Press Releases

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A fleck of flack confetti just flew into my inbox: Subject : Expert Available for Cyber Monday Recap Stories   Chuck, For any Cyber Monda...
19 November 2012

There’s a lot of bad advice out there. And old advice. And old bad advice.

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Every few years a menagerie of marketing mavens, with no knowledge of history, have epiphanies: “Hey, we should target Baby Boomers!” All ...
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