Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

27 November 2012

Black Friday, Cyber Monday Surpass One Billion Press Releases

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A fleck of flack confetti just flew into my inbox: Subject : Expert Available for Cyber Monday Recap Stories   Chuck, For any Cyber Monda...
19 November 2012

There’s a lot of bad advice out there. And old advice. And old bad advice.

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Every few years a menagerie of marketing mavens, with no knowledge of history, have epiphanies: “Hey, we should target Baby Boomers!” All ...
13 November 2012

The Latest Miscellany

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Golly gee, there’s no one big news story I can find to write about.  Or I’m too frazzled to concentrate, or senescently scatterbrained, or t...
07 November 2012

The Costco Connection

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That behemoth barn Costco does a pretty good job serving Baby Boomers.  The catalog/magazine Costco Connection likewise does a pretty goo...
31 October 2012

NostraChuckus Predicts The Future Again: Crest 50+ Toothpaste

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Famed Soothsayer and advertising gadfly NostraChuckus has been startling the world for years with his mundane prognostications . Culled fr...
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