Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

31 October 2012

NostraChuckus Predicts The Future Again: Crest 50+ Toothpaste

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Famed Soothsayer and advertising gadfly NostraChuckus has been startling the world for years with his mundane prognostications . Culled fr...
23 October 2012

The Future Of Consumer Doodad Technology

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I’m stepping outside of my pundit-zone to babble about the future of  consumer doodad technology.  What got me going: It's Stupid and...
16 October 2012

Global Diversity

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I received an email the other day – actually a group email from a marketing company in another part of the world: Hi… We have recently re...
08 October 2012

Creative Diversity

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From July 2011: The Press Release Parade I’m on the list . That doesn’t make me special by any standards. Press Releases are like virtual...
25 September 2012

Twitter & Advertising

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Dick Costolo is the CEO of Twitter .  He’s a very smart, funny, down-to-earth fellow – the last two characteristics not typically associate...
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