Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

25 September 2012

Twitter & Advertising

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Dick Costolo is the CEO of Twitter .  He’s a very smart, funny, down-to-earth fellow – the last two characteristics not typically associate...
18 September 2012

Those Baffling Boomer Brains

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This post could be tucked in The Déjà Vu News or No News News gatherings.  But I’ll give it it’s own page so we can poke around: Inside ...
13 September 2012

The Déjà Vu News

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Sometimes I think my browser is playing tricks on me.  Twilight Zone tricks.  Or Google is on the fritz, spitting out news stories from the...
27 August 2012

The Best Reviews Money Can Buy

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Good story in the New York Times about word-of-mouth marketing through the lens of bookselling: The Best Book Reviews Money Can Buy By Dav...
22 August 2012

Coughlin on Advertising

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Dr. Joseph Coughlin of MIT AgeLab has been peeking through the ether here for years:  29 November 2010 Tech & Baby Boomers: Universal...
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