Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

27 August 2012

The Best Reviews Money Can Buy

›
Good story in the New York Times about word-of-mouth marketing through the lens of bookselling: The Best Book Reviews Money Can Buy By Dav...
22 August 2012

Coughlin on Advertising

›
Dr. Joseph Coughlin of MIT AgeLab has been peeking through the ether here for years:  29 November 2010 Tech & Baby Boomers: Universal...
16 August 2012

The Ones That Got Away: Skating Device

›
In March 2010 a fellow called me.  He’d developed an exercise device for Baby Boomers who loved to strap on rollerblades and zoom every whic...
08 August 2012

The Ones That Got Away: Underwear

›
Common Knowledge : When pitching, create a campaign for the client. If they go for it, then create a campaign for consumers. I don’t have t...
30 July 2012

Picking On The Big Boys & Girls, Part III: Next Avenue

›
About two years ago Twin Cities Public Television announced a project dubbed Next Avenue : Public Broadcasters to Launch 'Next Avenue...
‹
›
Home
View web version

Blog Post Collections

▼
Powered by Blogger.