Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

25 June 2012

From The UK: Scoring A Half Century

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A fellow New Millennium Tales Pilgrim is now penning for the online magazine high50 via Campaign .  (And he’s done and does plenty of othe...
18 June 2012

A Series Of Miniatures

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No overarching theme this post.  Often, life is a series of miniatures. Boomers represent an untapped niche market Retiring baby-boomers, ...
05 June 2012

For The Elderly And Beautiful

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We went to see The Best Exotic Marigold Hotel the other night. Fun flick. To get the “only okay” stuff out of the way…   All the main ch...
31 May 2012

Back To School

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Interesting: Unemployed Baby Boomers Are Getting Hired By Going Back To School Lucia Mutikani, Reuters … Thousands of Americans aged 55 an...
14 May 2012

The Aging In Place, Universal Design, Age-Friendly Revolution

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Not quite as ubiquitous as The Blob (but friendlier), the UD revolution is oozing into public places, private places.  50+ Homeowners, urb...
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