Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

31 May 2012

Back To School

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Interesting: Unemployed Baby Boomers Are Getting Hired By Going Back To School Lucia Mutikani, Reuters … Thousands of Americans aged 55 an...
14 May 2012

The Aging In Place, Universal Design, Age-Friendly Revolution

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Not quite as ubiquitous as The Blob (but friendlier), the UD revolution is oozing into public places, private places.  50+ Homeowners, urb...
03 May 2012

67% Of All Sales…

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I haven’t invoked NostraChuckus in awhile.  He’s that Great Seer of The Obvious and The Mundane .  Automobile advertising, marketing, sale...
25 April 2012

Mad Men Redux

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It’s back after a long hiatus.  My thoughts about the show a few years ago: 06 August 2008 Mad Men … As as a rule I’m not a big soap oper...
19 April 2012

Forever Young & Top Ten Secret Facts About Advertising

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A couple of short videos worth your time: Carol Orsborn takes AARP Magazine and rips it to shreds.  Actually, she doesn’t – but I didn’t d...
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