Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

28 March 2012

Leafing Through The Ether

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I try to spend an hour or so a week leafing through the ether in search of something new to write about. I’m rarely successful. Everything i...
20 March 2012

The kids are alright.

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The Generation Bashers are back .  OK, they never left.  A bit of history: Me vs. We   11 February 2008 Baby Boomers were stigmatized whe...
12 March 2012

Digital Distractions II

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I wasn’t planning on doing a Digital Distractions II – but there are so many digital distractions that it’s difficult to be distracted.  ...
06 March 2012

Digital Distractions

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Advertisers are getting wise to the drawbacks of marketing in the digital nest.  From 2007: Positioning Magazines for Baby Boomers Federa...
29 February 2012

Memo to H.R: Boeing Gets A Bargain

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Boeing and Microsoft .  They  dominate the business news in my hometown paper . (Actually, it’s not really my hometown paper .  Here’s my h...
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