Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

29 February 2012

Memo to H.R: Boeing Gets A Bargain

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Boeing and Microsoft .  They  dominate the business news in my hometown paper . (Actually, it’s not really my hometown paper .  Here’s my h...
22 February 2012

The New Millennium Tales on AEF Must-Read List

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Way back in 2005 I was boggled when The Advertising Educational Foundation chose my book as a Classroom Resource : Only twenty-five titl...
15 February 2012

Barbara Hannah Grufferman on Anti-Aging

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There’s a new voice (and beautiful face, if I may be excused for being a tad philogynous) talking lots of sense: Barbara Hannah Grufferman...
07 February 2012

There’s still a lot of bad advice out there.

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From November 2010: There’s a lot of bad advice out there. Even a jaded, grizzled fellow like yours truly is often amazed at the poop on t...
29 January 2012

Inflation Hits WOMM/Social Media Marketing

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It was in August 2011 when WOMM reviews could be purchased for a dollar a star: 5-Star Web Reviews Go for $5 In tens of millions of review...
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