Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

28 December 2011

Microsoft: 2012

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This’ll be a long one – the last of the year.  Let’s get all the disclaimers, caveats, and transparencies out of the way: Back in the Midd...
20 December 2011

Entrepreneurs & Baby Boomers V

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I keep getting interrupted.  This staggered series of posts about entrepreneurs was supposed to be maybe three or four entries – but interes...
12 December 2011

Holiday Ornaments

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Just a few baubles to hang on your tree: Baby boomers seek green gifts Written by Theresa Keegan For The Poughkeepsie Journal “The majorit...
04 December 2011

David B. Wolfe ( - 2011)

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Please follow this link: In Memoriam: David B. Wolfe, author, thought leader and a friend for the ages   by Brent Green I met Mr. Wolfe...
29 November 2011

ADWEEK: Magazines Pull Back on Tablet Bells and Whistles

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NostraChuckus is in a meandering mood today. Not really headed anywhere, he has no idea where he’ll end up, isn’t even sure of what mundane...
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