Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

29 November 2011

ADWEEK: Magazines Pull Back on Tablet Bells and Whistles

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NostraChuckus is in a meandering mood today. Not really headed anywhere, he has no idea where he’ll end up, isn’t even sure of what mundane...
21 November 2011

Entrepreneurs & Baby Boomers IV

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How I began Part I of this series: All of a sudden every other news article about Baby Boomers is focused on business and entrepreneurs....
14 November 2011

Graywashing

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Good word.  Graywashing was minted by Colin Milner , CEO of the International Council on Active Aging (ICAA).  From a recent article in Th...
10 November 2011

The New Millennium Tales: Baby Boomer Marketing Stories

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It’s larger than this, hardcover and classy – suitable for dazzling display on a petite coffee table.   Yours Truly scribbled a tale, on...
02 November 2011

The Press Release Parade Marches On

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I’m in a bad mood today (for personal reasons) so I’m putting up a nasty post.  It’ll make me feel better.  It’s a follow-up to this one: ...
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