Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

26 September 2011

Entrepreneurs & Baby Boomers: Part I

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All of a sudden every other news article about Baby Boomers is focused on business and entrepreneurs.  A handful: Advice for baby boomers ...
18 September 2011

Ameriprise: Psychedelic Peace Signs Now White Picket Fences

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“ What a long, strange trip it’s been …” watching Ameriprise pander to Baby Boomers.  Originally (well, make that 2005 when it split off fr...
05 September 2011

The Obligatory Follow-Up iPad (and Smartphone and QR Codes) Post

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I have a handful of zombie posts – ones that keep getting oodles of hits year after year.  Over the last three months, one from April 2010 h...
29 August 2011

Virginia Ironside: You're Old, I'm Old . . . Get Used to It!

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Writing about getting older, especially after you’ve hit fifty or thereabouts, has become quite an industry.  The subject now rivals books o...
22 August 2011

5-Star Web Reviews Go for $5

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I admit it. I love WOMing WOMM.  I’ve been WOMing WOMM since … 2005? WOMM vs. ADV The danger of and possible swan song of WOMM: People wil...
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