Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

29 August 2011

Virginia Ironside: You're Old, I'm Old . . . Get Used to It!

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Writing about getting older, especially after you’ve hit fifty or thereabouts, has become quite an industry.  The subject now rivals books o...
22 August 2011

5-Star Web Reviews Go for $5

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I admit it. I love WOMing WOMM.  I’ve been WOMing WOMM since … 2005? WOMM vs. ADV The danger of and possible swan song of WOMM: People wil...
16 August 2011

This ‘n that, here ‘n there again.

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Think of this post as a bunch of beefy tweets . Active baby boomers want no part of bingo, hot meals Well, we know that.  If they don’t w...
08 August 2011

Smartphones & Usability

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Dick Stroud points us to a newsletter by Web usability consultant Jakob Nielsen : How do you design mobile applications for older people?...
01 August 2011

Don’t Call Them Old (Is Old)

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I saw this headline floating on my monitor, and clicked: Don't call them old By Bruce Posten 31 July 2011 Many baby boomers are in the...
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