Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

28 July 2011

The Press Release Parade

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I’m on the list . That doesn’t make me special by any standards. Press Releases are like virtual confetti nowadays. * Most are daft, point...
21 July 2011

The Best Anti-Aging Products, Services, and Activities: Guaranteed!

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I was on the phone the other day with Marilynn Larkin : Editing/writing: all areas, but especially health, wellness, fitness, medical (use...
18 July 2011

Foretellings II

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From the The New York Times : Smartphones and Mobile Internet Use Grow, Report Says The Pew report … found that 87 percent of the smartpho...
13 July 2011

Non-Diversity = Solipsism

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I was watching a commercial.  A twenty-something talked about how he’d moved back in with his parents, but they were sleeping. Then we see t...
10 July 2011

Todd Harff on Generation Reinvention

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I know Todd Harff, have blogged about him numerous times: 10 Ways Marketers Should Grow Up in 2008 Here's a great way to start off th...
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