Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

31 May 2011

More No News News

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There’s no need to read this BNET piece if you’ve read my book or oodles of posts here over the last six years (although it’s great to see D...
23 May 2011

Time To Duct-Tape WOMM?

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For a few years, David Segal (aka The Haggler) of the NYT has been entertaining me with his tongue-in-cheek essays on seedy business practi...
18 May 2011

Youth Culture Bites Back

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An fortuitous follow-up to a recent NYT piece :   Youth Culture Bites Back I was interviewed by Ms. Kennedy for her superb cover story i...
15 May 2011

NostraChuckus Scoops New York Times II

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The first time: NostraChuckus Scoops New York Times NostraChuckus is thrilled to be able to predict news stories weeks before the New Yor...
09 May 2011

Baby Boomer Bonanza Forecast

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NostraChuckus , that uncannily somewhat accurate prognosticator who mostly deals with predicting common sense , is forecasting a new wave of...
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