Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

25 April 2011

Virtual Professor Chuck Redux

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From January 2010: Virtual Professor Chuck It all started around 1999 when I was writing on the web about Baby Boomers .  My articles were...
20 April 2011

Just A Few Gazillion Dollars

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I was reading a review of Paul Allen ’s memoir: The Reclusive Other Half of Microsoft’s Odd Couple Breaks His Silence By Janet Maslin … It...
18 April 2011

The Flat-Screen Rectangle of Common Sense

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Common sense seems to kick in by necessity.  It’s rarely around in the beginning : Television Still Shines Television Still Shines Redux...
15 April 2011

Turkey: Tiptoeing Across The Bosphorus

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I do my best to keep this blog apolitical and focused on international advertising and marketing to Baby Boomers. A warning: I’ll be tiptoei...
12 April 2011

Financial Planning: Meet Carol Seven Years Later

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After seeing investments yo-yo a few years ago, lots of people are being cautious.  They’re scared: Advisers' advising, but boomers no...
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