Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

31 March 2011

New Old Dirt

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I’m always digging up the same old dirt. Sometimes it’s other people’s old dirt, sometimes it’s my old dirt.  The funny thing is that it’s a...
28 March 2011

TV Advertising Most Influential: MediaPost

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This’ll be a follow-up to a few posts through the years, including the previous one: The Real Thing vs. The Virtual Thing More about Peps...
23 March 2011

The Real Thing vs. The Virtual Thing

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Remember this from December 2009? Pepsi to Skip Super Bowl Ads in Favor of $20M Social Media Campaign For the first time in 23 years, Peps...
17 March 2011

The Crystal Ball of Common Sense Returns

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As you can see, NostraChuckus ' Crystal Ball of Common Sense has become agitated, flashing mystical sparks every which way. While it’s...
13 March 2011

Twice Blogged.

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It’s always a pleasant shock to find your virtual self puttering in impressive places. Jamie Carracher is a digital communications counsel...
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