Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

28 February 2011

If you want to be confused, surf the web.

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Sometimes I yearn for the olden days, when life was simple.  A morning newspaper, an evening newspaper.  Some radio stations.  A handful of ...
23 February 2011

The New Business of Old Age

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The NYT New Old Age blog has been around for awhile.  A few weeks ago there was this: The New Business of Old Age Devices for I’ve-fallen...
17 February 2011

Green Boomers Redux

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A few posts ago: GrandBoomers in Toyland A few of these Green toy companies might get the smarts – and market their products directly to B...
15 February 2011

Ageism Across The Pond

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Ageism isn’t like tobacco – homegrown only in The Colonies: BBC Miriam O'Reilly Scandal Sparks Debate On Ageism In TV One colleague of...
11 February 2011

Aging Means Business E-Newsletter

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It is an honor to be featured in The Gerontological Society of America ’s Aging Means Business E-Newsletter : Aging Means Business E-Newsl...
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