Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

28 January 2011

NostraChuckus Predicts The Future of AARP

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Famed Soothsayer and advertising gadfly NostraChuckus has been startling the world for years with his mundane prognostications: NostraChu...
24 January 2011

The Creative Art Of Growing Old

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A new book, profiled on NPR: 'Lastingness': The Creative Art Of Growing Old Delbanco examines artists who either maintained or adv...
19 January 2011

Alzheimer's: He won’t be needing them anymore.

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This blog seems to be on a health kick lately. Usually the catalysts for posts are news pieces – so blame the media, not me. I’m as dilapida...
17 January 2011

Marketers Should Be Wary of Playing Up Living Long

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Buzz McClain , a twisted freelance writer and Editor of Selling To Seniors , called me not too long ago. We chatted for a bit, and out popp...
13 January 2011

Two Experts, One Superb Article, One Superb Presentation

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A couple of gents I greatly admire continue producing cutting-edge, trenchant, authoritative work.  While no surprise to me, the timing of t...
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