Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

19 December 2010

Why does the media think Boomers are smiling, vapid idiots?

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I’ve talked about this for years: Invasion of The Baby Boomer Pod People Invasion of the Baby Boomer Pod People Returns Sleepy Baby Boomer...
12 December 2010

2010 Review: National and International Advertising to Baby Boomers (PowerPoint)

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A narrated PP wrap-up of the year, about 30 minutes, with bonus inclusions – commercials from around the world. For the BIG SCREEN version,...
06 December 2010

Don’t Fear 65 (or Commercial Television)

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Symetra Financial has a microsite: Don’t Fear 65 .  It’s been around for awhile , now has a facelift. In a couple of online videos, Fred W...
01 December 2010

NostraChuckus Conjures The Specter Of NostraChuckus

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Almost every day, NostraChuckus stares into his crystal ball and sees himself – but in other guises.  These strange visages look nothing l...
29 November 2010

Tech & Baby Boomers: Universal Design vs. Universally Dull

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There are oodles of posts on this blog about universal design and technology, almost as many quoting and referencing Dr. Joseph Coughlin of ...
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