Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

29 November 2010

Tech & Baby Boomers: Universal Design vs. Universally Dull

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There are oodles of posts on this blog about universal design and technology, almost as many quoting and referencing Dr. Joseph Coughlin of ...
23 November 2010

Home Tweet Home: Age Lessons Boomer Social Media Study ™

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NostraChuckus has never been a big fan of social media and WOMM as advertising mediums. In my previous post I talked a bit about this. ...
21 November 2010

There’s a lot of bad advice out there.

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Even a jaded, grizzled fellow like yours truly is often amazed at the poop on the web, along with what passes as cutting-edge thought. I’m n...
15 November 2010

The Next Phase Of The Web

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Interesting tidbit from NPR : Hmmm. Sounds familiar. From six months ago: Foretellings With the exception of the workplace, smartphones (...

The Silver Market Phenomenon 2nd Edition Released

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An updated version of The Silver Market Phenomenon ©2008/2011 is available, published by Springer Press : The Silver Market Phenomenon Ma...
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