Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

27 September 2010

Next Avenue: Baby Boomers & PBS

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Something’s simmering in the Twin Cities: Public Broadcasters to Launch 'Next Avenue' Multimedia Initiative to Super-Serve and Eng...
23 September 2010

Which Comes First: Research or Insight?

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Forrester Research/MediaPost has important news for us: Boomers Ahead On Tech Curve Where It Counts: Their Wallets While Boo...
21 September 2010

Baby Boomers & Travel Companies & Irony

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Recently there was a item from a trusted source about a new travel company targeting Baby Boomers.  I’m not linking to it because I wasn’t ...
15 September 2010

The Crystal Ball of Common Sense Goes Viral

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Famed Soothsayer and advertising gadfly NostraChuckus has been startling the world for years with his mundane prognostications. Here’s on...
13 September 2010

Aging In Place, Universal Design Redux

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Actually, it’s the culmination of recent activities and blog posts about and by the cutting-edge AIP and UD Thinkers and Doers: Univer...
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